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Jewelers of America
Product Knowledge Center
Bullet Buying Diamonds
Bullet Care and Cleaning
Bullet Choosing A Jewelry Professional
Bullet Colored Gemstones
Bullet Cultured Pearls
Bullet Karat Gold Jewelry
Bullet White Jewelry Metals
Jewelers of America (JA), headquartered in New York City, is the national association for professional retail jewelers. JA inspires and strengthens members' professionalism and high social, ethical and environmental standards with the vision to advance the profession. JA represents more than 11,000 jewelry stores nationwide and is the indisputable leader for the jewelry industry, providing high quality educational programs and services, public and industry affairs leadership, certification, networking, and other resources.

Members have access to tools and resources like employee training and resource manuals, awards and recognition, pre-designed promotional guides and collateral, on and offsite certification, and much more. JA will continually enhance its professional development, marketing, media and governmental relations to propel member accomplishment. Jewelers of America: Supporting jeweler professionalism since 1906.

Buying Diamonds
When purchasing diamond jewelry, let the jeweler show you a selection of diamonds and explain the subtle differences in grade and value. Use his knowledge and expertise to guide you in choosing the perfect diamond for a lifetime of wearing pleasure. read more...

Care and Cleaning
Fine jewelry is a precious possession that is designed and crafted to last a lifetime. However, proper care is required to assure the lasting qualities of your jewelry. read more...

Choosing A Jewelry Professional
When you are ready to find a jeweler, look to a Jewelers of America member. Jewelers of America jewelers will not only help you with your purchase but they will also be there in the future to answer your questions. read more...

Colored Gemstones
To make sure you have jewelry that you will be happy with now and for years to come, follow this simple rule: buy from a professional jeweler, someone you can trust. read more...

Cultured Pearls
When you are buying cultured pearls or any piece of fine jewelry, you are making an important decision. To make sure you get jewelry that you will be happy with now and for years to come. read more...

Karat Gold Jewelry
Gold, one of the world's most precious metals, dates back to the dawn of mankind. All great civilizations built up treasuries of the lustrous metal, reserving golden objects for their most important rituals. read more...

White Jewelry Metals
White metals’ cool allure has captured imaginations for centuries. You may prefer one kind of white metal, or you may be surprised to discover a new favorite among the wide range of white metals used in jewelry today. read more...
 

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